Ford has a long tradition of being an innovator in the automotive industry, and its most recent efforts have been centered around electrification. In recent years, this has been displayed by releasing the F-150 Lightning, the Mustang Mach-E, and other electrified vehicles. Now, Ford has further committed itself to an electrified future through the split of its company into two divisions.
Several years ago, Ford announced its plan to make 600,000 EVs before 2023. This was followed by a goal for half of the company’s sales volume worldwide in 2030 to be from electric vehicles. Ford’s Model e division is tasked with keeping the company on course with these goals. Specifically, its efforts will innovate, design, and manufacture electric vehicles. With the announcement of the Model e division’s introduction, Ford reinforced its commitment to EVs by stating it would produce two million EVs by 2026. Ford is investing $5 billion in EV development and innovation to get the division off on solid footing.
While many of Ford’s customers are interested in EVs, others prefer gas-powered cars, trucks, and SUVs. The new Blue division is tasked with maintaining the design and production of Ford’s current and future gas vehicles, including the F-150, the Bronco, and others. By dividing the company into two divisions, Ford sees the opportunity to increase profits. It also believes that its designers and engineers will benefit from being able to focus on a specific type of vehicle.
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